SWOT Analysis
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Description
A method of determining internal strengths and weaknesses and external opportunities and threats.
It is an overall evaluation of the company's strengths (S), weaknesses (W), opportunities (O), and threats (T).
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Swot analysis
Learning Material
Covered in Topic(s)
| Company and Marketing Strategy: Partnering to Build Customer Relationships |
| Internal Analysis |
| Introduction to Operations |
| Optimization Techniques |
| Strategic Management |